Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mail pieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes. Best of all we do the work for you We design the mail piece get it printed help you select your target market and get prepared for every door delivery.
Map Your Delivery Area
We’ve enhanced the Every Door Direct Online Tool to make creating business mailings easier and provide a better experience for our customers.
Focus on up to a 5-mile radius of your business or search for routes by city and state or ZIP Code™. You can use demographic data including age range and average household income and size to choose among routes.
Direct mail also enjoys longer “shelf life” than email, so it might be profitable to evaluate your existing landing pages and offers to see what can be repurposed to offer through direct mail. If you do, remember that people may access it weeks after the mailing, so make sure that the pages and offers are still good—or put a firm deadline on response time.
Send Mailings Big or Small
Our Every Door Direct Mail-Retail® service is a simple and cost-effective option for local businesses sending up to 5,000 mailpieces a day per ZIP Code. For larger mailings, use our Every Door Direct Mail service with a mailing permit. It's great for announcing store openings, sales, or events.
Postcards - Flyers
Use direct mail as an adjunct to other sales and promotion efforts. Salespeople who complete a sales call can drop a postcard in the mail on the same day, thanking the customer and perhaps offering a special discount. Direct mail can support an email campaign as well.
Knowing about your best customers is a key factor in targeted direct marketing. Knowing the customers' basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete understanding of your customer's profile like their shopping and purchasing behavior in other categories; their attitudes toward trends, products, marketing and media; or their lifestyle habits can help you become even more effective in both your lead selection and the messages you'll use in communicating with the leads.
If you’re still not convinced direct mail is worth adding to your marketing mix, consider this: Direct mail costs no more than print or pay-per-click advertising, according to the DMA, and has an average response rate of between 2 and 6 percent, depending on factors such as whether it’s four-color, optimized or personalized. Compare this to email marketing, which has an average 0.12 percent response rate, according to Direct Mail News, and there’s no excuse for not giving direct mail a try. Call Us Today!!
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